The same year, he recorded the theme to the video game Madden NFL 2000.
Scarface, an original member of the Geto Boys, signed Ludacris in 2000 to Def Jam Recordings, and created a new imprint, Def Jam South, around him. Ludacris released his major label debut, Back for the First Time, in October 2000. The album reached as high as #4 on the charts, and was a major success. Ludacris made his mark on the industry with singles such as "Southern Hospitality" and "What's Your Fantasy", along with his first ever single "Phat Rabbit", from 2 years prior. Back for the First Time was the beginning of Ludacris's explosion to the top of the rap world. Ludacris promptly completed his next album, Word Of Mouf and released it at the end of 2001. Its lead single, "Rollout (My Business)" was boycotted in many American video stations. Despite the controversy, the video was nominated for a 2003 VMA, and Luda performed it live at the awards' pre-show. Ludacris also toured with Papa Roach in 2002 after the release of their sophomore album lovehatetragedy. Ludacris reached a new level of notoriety when TV's Bill O'Reilly expressed outrage that Pepsi had hired Ludacris as a spokesman. O'Reilly repeatedly attacked Ludacris's foul language and called for a nation-wide boycott of Pepsi, who then fired Ludacris and hired Ozzy Osbourne's family instead.ĭuring the spring of 2003, Ludacris returned to the music scene after a brief hiatus with a new single, "Act A Fool" from the 2 Fast 2 Furious soundtrack. At around the same time, he released the lead single from his upcoming album, Chicken & Beer, called "P-Poppin" (short for "Pussy Poppin'").
Neither of his new singles were as well-received by either the urban or pop audiences as his previous songs had been, and both music videos received only limited airplay.
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